Pure OBGYN

Every Detail Hand Selected to Feel Thoughtful and Warm

Pure OBGYN approached Urban Chalet with a complicated retail space in Manhattan’s Flatiron district, a new brand package and a design challenge: reimagine their medical office to feel elevated, thoughtful and warm. With thirteen existing exam rooms, they needed ample space in the waiting area, balanced with private areas to comfortably serve patients. Through careful furniture selection and a creative layout, including custom benches in the waiting room and lab areas, our design team artfully expanded functional space within the existing footprint without making any area feel small or crowded. The interior design is color-forward and features soft curves carried throughout the entire space and featured in furnishings, door frames and wall treatments. The careful attention to detail – from the custom millwork changing nooks in exam rooms to the elegant and cozy waiting room furniture – expresses Pure OBGYN’s personalized and compassionate women’s care.